Tuesday 15 September 2015
How Email Marketing Made Easy with iContact
Yesterday, I did a write-up on PRWeb and how that service can allow
businesses of all sizes to distribute their press releases to all sorts
of news organizations. This can really help to generate some buzz and
increase visibility, but how do you retain those contacts? There’s a
reason why so many Internet marketers will tell you that the power is in
the list… but how do you manage that list?
Another product from Vocus approaches that exact situation and it’s
called iContact. If you’re looking for an award-winning email marketing
provider that can help you grow your business, then iContact could be a
suitable partner for you.
iContact You by Email and Social Media
Email marketing is definitely on the rise and it is definitely a big
focus for iContact, but it’s important to note that the company also
provides other services and products too. For instance, you get social
media marketing by way of Facebook and Twitter, complete with social
media tracking and sign-up forms.
But yes, email marketing is the primary focus. Everyone has an email
address and it is a technology that has managed to survive the quickly
evolving nature of the Internet. Social media sites may come and go, RSS
may or may not be as relevant, but everyone still uses email. And iContact is designed to handle all your email marketing needs, including the management of your email list.
Hundreds of Email Templates
It’s not just about managing the list, of course, because you want your
e-mail blasts to be opened, read and acted upon. iContact works hard to
ensure that your messages really do make it to the inboxes of your
subscribers, working with a team of delivery specialists and SpamCheck.
They’ve built close relationships with major ISPs to help get past spam
filters too.
Once you get into the inbox, you’ll want your newsletter or mailouts to
be aesthetically pleasing. Thankfully, just like how WordPress themes
make designing a blog easy for even a novice, iContact offers hundreds
of email templates that you can then customize with your branding and
color scheme. There are tons of different layouts, so whether you like
postcard style, one-column or multi-column formats, they’ll have
something for you.
The professional templates are on the same level as what you’d find used
by major companies like Amazon. This adds to the professionalism and
legitimacy of your own business.
Even if you have no design experience at all, you can use the
MessageBuilder tool offered by iContact to create your own “beautiful
messages in minutes.” The message creation tool is completely
drag-and-drop, so you don’t need to have any knowledge of HTML or
complex coding. You can then add your own colors, images, links and
text. If you prefer hard code, iContact’s MessageCoder tool can import
HTML from your favorite template too.
Plans that Grow with Your Business
As with other email marketing solutions out there, iContact by Vocus
bases its monthly pricing plans on the number of subscribers that you
have.
The three main plans shown here start at $14.00 per month for up to 500
subscribers, ramping up to $47.00 a month for up to 5,000 subscribers.
In all, there are actually seven different plans, starting as low as
$10/month for 250 subscribers and growing to $109/month for 15,000
subscribers. This way, as your list grows, you can upgrade your plan
accordingly. If you prepay annually instead of paying each month, you’ll
also get a 15% discount.
If you’re not sure if you want to use iContact for your email
marketing needs, the good news is that you can take it out for a test
drive with the free trial first.
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